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I do not remember now where I read or learned this tip, but it has proved very useful to me. It works for books and other physical products you are selling online and from home.

Well before you go on a family vacation, or to a wedding, reunion, funeral, or whatever, prepare one particular briefcase or suitcase with all you need to make impromptu sales.

Sure as anything, you’ll be striking up a new acquaintance with someone, and as you are talking, you realize that you wish you could hand them your card, or brochure, or show them your book. Oh, for an order form, when the person is eager to buy!

Therefore, pack this case with your books or products, with order forms, or invoices/receipts, with extra brochures and literature. If you are set up to take credit card payments, make sure you have your processing materials along too.

This case can stay on your car, but when you’re talking to someone at a reunion, for instance, you can say, “Just a moment; I’ll get you something from my car.”

If you are on a long road trip, don’t forget to have extra business cards in your pockets or purse, so that when you enter a public washroom and notice a community bulletin board, you can add your card to those on display there. Even a small mini-poster, might do well.

As you are handing out one business card, you might pause and ask, “Do you know of anyone else who might be interested?” if that person says, yes, offer them a second card to pass on to that person.

In any case, remember to scatter your “seeds” generously far and wide. You never know where your harvest might sprout and bring you results.