Searchers Camping on Your Site
Do a search on the keywords for your business site, including what your competitors are already doing on the web. You might discover they are leaving a huge gap that you could fill. Or, you might discover that a certain aspect of your work is very much sought after by people using search engines, and you’d be wise to include a higher profile on that aspect in your site. When they arrive, present them with more than enough info on that keyword or phrase! They’ll practically camp on your web site!
Make sure they see a way to reach you.
