My 10 Point Plan for a Money-making Site
The other day, on a forum, someone made a plea to go check out her "program" so she could make
some money. Dutifully, I went to have a look. Seems like a nice program, but I've got myself into
enough without trying add another business, so I tried to write her an encouraging note. In a few
lines I found myself advising her to get a site of her own, and to ....
Ah-ha. There I was, trying to explain how to turn a web site about something you are passionate about into a money-making site. Then I stopped as I didn't know whether she cared for all those steps. What if it was more than she could handle?
As I'm thinking about this some more today I realize that some of the things I've learned over a span of about seven years, are totally new to others. I should not assume that you know all this either. So let me try to spell it out simply.
1. You need to put up a simple site about your passion - whatever
you know the most about. Outline the topics you'll cover, and the slant your site will take on it.
2. Join Google's AdSense
program. (there's no charge). While you are building the web page template, or when you
have it built for you, see that you get the code for those units of ads into two or three spots on
the template page. The idea is that you will get paid by Google when visitors click on those ads.
Some people are making more from those AdSense ads than they do from anything else on their
sites.
3. If you have joined some programs, or wish, you can join several affiliate
programs that have products you use and like, and that are related to your passion-topic.
Work your coded links into the template too. That way, once the template is finished, your
advertising will more or less be on autopilot. Your favourite programs can be linked in this way
too.
4. Collect all the information you can find on your passion, and write short, winsome articles about that topic, and put each article on another page on your site. How-tos are best. Got photos? Or taking pictures? Add those too, but don't overload any one page.
5. Remember, once you have a basic template web page made, use it over and over for each page, so that their format will all look alike. You simply filling in the blank body area with your next article or photos, or how-to, whatever, and fill in the three meta tags hidden in the top head section; Title, Description, and keywords. Name the page for the main keyword on it, or the two-to-three words of its title, and link to it from the index, and/or your sitemap page.
7. If you have a real physical product, or an e-product (that is, downloadable) to sell, prepare a good sales page for it, with clear links to how to buy it.
6. It's a good idea to make one page a sitemap, or link page from which a lost person can find the page they are looking for. If you make one that meets Google's standards, their robots will check your site more often and make sure it shows up in their search engine.
7. Try to exchange links with people who have similar sites, but whose sites are perhaps more popular than yours already. Add these links to a links page, although I read that it's better to call it something else if you can. The SEs don't like pages that are nothing but links. (So I call mine vines, or connections, or handshakes, etc.) That makes your site look like better quality stuff to the search engines and gains you points.
8. When the basic site is there (you'll be adding more and more pages all the time), you can pause to list it in various directories, and then in the major search engines.
9. If you get impatient for traffic from the search engines, you can also go list your site
at various classifieds, but be prepared for huge dumps of emails selling YOU their stuff.
Some people say the classifieds are not even necessary if you created a good site, and are listed in
the search engines with popular keywords.
10. As you are able, add things like a newsletter, and a daily or weekly blog,
and/or a forum for interaction with your visitors. For this business site I have two blogs/ezines;
the eAction and my Linux Learning
Curve is a sub-category of that blog. (For my novel's site I have an inspirational blog/ezine
called, The RoseBouquet).
This plan beats timidly tapping strangers on the shoulder and saying, "Excuse me... Would you - please - go buy something from this program that I signed up with?"
(Incidentally, I learned most of this from reading the 5 Pillar Reports which I receive as an affiliate of SiteSell. Learn how to get it too. Download the
5 Pillar Start That's a free download of a 5-part course too).
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Ruth Marlene Friesen
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